A woman stood up and interrupted a local politician who was speaking about all the wonderful things that his administration was doing for the community.
“I’m a single mother with 3 kids and I wanna know…What you gonna do for ME?
Our clients, employees, or our bosses don’t usually shout that out in our presence, but you can bet that is what they are thinking. Whoever your “customer’ is you need to be answering that question for them or there is no lasting relationship. Take the time to strategize about what your target audience wants. Then be sure to deliver that to them and you will close more deals, have more productive employees, or a happier boss.
It’s not real complicated. You get what you want by helping others to get what they want.