Quit Wishin’ & Hopin’

June 22, 2008

 …..that business will get better. Get out there, create a sales process, and stick to it. When I work with a very small business (just the owner or the owner and a couple of employees) I’ll often find that the owner started off with a plan to bring in business, but they get a little weary and then slack off.  They need to pick the kids up, or the car isn’t running well, or there is SOOOooo much stuff to do in the office that they just can’t get out there often for the purpose of business development. UGH!  Then business dries up and they hit the road again to stir things up and then the cycle repeats.  It is important to have a plan and to work that plan. Schedule your time so that you always do the business development part. You can catch up with paperwork in non prime time or on the weekend. It takes a massive effort to get a business rolling, if you coast too long you may start a slide that is steeper than you imagine.

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